![]() ![]() If you've seen the Kindle Oasis, you know what the Kobo Forma looks like. It's decked out with all of Kobo's advanced e-reader features-an 8-inch 300ppi E Ink display, a waterproof design, and zero advertisements, to name a few-and as a whole, the Forma dutifully showcases what Kobo can add to the US e-book market. We tested out the $279 Kobo Forma, one of the company's newest e-readers and its competitor for Amazon's $249 Kindle Oasis. To do this successfully, Kobo needs a few things: solid e-readers at various price points, a vast e-book and audiobook library with deals and incentives that create loyal customers, and, hopefully, unique features that Amazon doesn't have. The Rakuten-owned company faces stiff competition not just from Amazon, the reigning e-reader and e-book king, but also the looming reality that e-reader technology hasn't changed drastically enough to propel consistent sales growth in recent years.īut Kobo is convinced that it can thrive in the US by offering competitive e-readers that feature no ads and by using Walmart's physical and online reach to introduce e-books and audiobooks to new customers. The digital bookshop company reentered the US market this year, teaming up with Walmart to sell Kobo e-readers, the millions of books in its e-book library, and a new audiobook subscription service. Valentina Palladino reader comments 152 with
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